The simple answer is that an avatar is a customer profile that allows us to understand your client's needs and how we should communicate with them.

A conversation without knowing who you are speaking to can fall on deaf ears and virtually every aspect of your marketing should be focused toward a specific group of people. Your business cannot be everything to all people. That's not to say that your business will only have one avatar. In fact, during our discovery phase, it is likely we will create several avatars together. Understanding your customers/clients is important because it will drive your value proposition (The value proposition is a statement that expresses your customers/client's needs and how your business solves it.) and the whole marketing strategy of how to reach them.

We start by creating a "Customer Matrix," this will will serve as a guide to who your target audience is.

The matrix stems from the core of who your company is and will root out your best clients.

Depending on the structure, the amount of time your doors have been open and your goals, we will create an avatar for the description(s) that best fits your business based on the matrix. This will enable us to refine the specifics of each avatar. Such as, the demographics, their story, their needs, and the solution they seek and how to communicate your those solutions.  Once avatars are flushed out, the next phase in discovery will use the avatars to develop the marketing strategies needed for branding awareness and business growth.